Marketing
You need customers in your shop to make sales. It's that simple. That's why we've built a solid foundation for both free and paid marketing of your online shop.
Free traffic from search engines with SEO
To get your share of the free visits from search engines such as Google, there are some basics you need to get right.
You can do it by hand or buy expensive tools. Neither tends to go well.
That's why we've built the tools for you directly into the e-commerce platform, so you can make sure the foundations are in place and get concrete advice on what to do.
Google Shopping: an important sales channel
Many customers find their way to online shops through Google.
The foundation your marketing stands on is the integration between your online shop and Google. You shouldn't settle for a standard integration that simply sends all your products to Google. We've developed a solution that lets you both optimise and update quickly.
Targeted newsletters
You can, of course, send the same newsletter to everyone who has signed up. That's often a really good, inexpensive way to create sales.
With your online shop on the Golden Planet platform, you can also send, for example:
- A newsletter based on previous purchases. Relevant content means more people open it – and buy
- A newsletter that automatically recommends products to each recipient based on what similar customers have bought
- A newsletter with early access, an extra discount or something else for your best customers
- A specially designed newsletter for new subscribers
Your products on Facebook, PriceRunner and other channels
People browse but forget to buy … How do you reach them again with a friendly reminder?
Facebook is often a good option. Lots of people visit it every day – and you can show them exactly the products they looked at in your shop.
There are also many other sales channels that can automatically be kept up to date with the products in your shop.
Play video: Facebook marketing (opens Vimeo)The toolbox for marketing your online shop
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Built-in SEO analysis
Every night, we run a complete analysis of the content in your online shop. You get a full report and concrete advice for each page, in order of priority.
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Upselling
Helps your customers find inspiration for more products related to the one they're looking at right now.
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Related products
Create extra sales by showing customers what makes sense to buy together with other products.
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Page titles from a template
Good titles on every page in 3 minutes – instead of days and evenings for weeks without ever finishing.
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Discount coupons
Bring customers into your shop, or back again, by giving them a discount coupon. Decide whether the coupon applies for a limited period, to selected products etc.
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Addwish integration
Much more than a wish list. If a potential customer has, for example, put something in the basket and signed up for the newsletter, a friendly reminder about the products left in the basket can be sent automatically.
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Newsletters
Of course, customers can subscribe and unsubscribe – in the shop, at checkout or through an extra prompt, for example from a pop-up system.
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Pop-up integration
You can easily connect Sleeknote, Mailmunch and other pop-up systems to draw targeted attention to your newsletter, offers etc.
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Sales campaigns
Plan campaigns with a few or many products on offer – for example for Black Friday. A simple guide takes you through it, so you don't have to open every single product to set its sale price.
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Loyalty discount
Extra motivation for loyal customers to come back and shop with you. Reward them, for example, based on their total purchases over the past year.
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Google Ads
Measure the effect of your Google Ads. When you get a new customer, you can see on the order which campaign they clicked on (and measure the customer's value through repeat purchases).
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Live SEO suggestions
See straight away whether the product or category you're creating right now follows the basic principles of search engine optimisation.
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Google Shopping
An integration with Google Shopping that keeps your products up to date on Google – an important sales channel in many industries.
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PriceRunner, Kelkoo etc.
Your products automatically kept up to date on other sales channels. PriceRunner often shows up on Google in product searches – a good addition to the Google Shopping integration.
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Plus many more
These are just some of the tools in the box. Have a feature in mind that we haven't mentioned? Contact us and ask – it may well be one we left out here.
Free demo – the first step to success with your online shop
No strings attached. Nothing to install on your computer. Ready in 5 minutes.