Google Shopping
Google Shopping: a key factor for your business
Everything suggests that Google wants more and more clicks to be paid rather than free. At the same time, Google dominates search in Denmark.
That's a fact. We may as well make the most of it.
When the competition for online shoppers' attention is so concentrated in one place, your business needs a strong Google Shopping integration with good setup options.
That's why we've built a Google Shopping integration that puts you in a strong position.
What is Google Shopping in Denmark, in brief?
Google wants to show a selection of products when your search suggests you're looking to buy particular products.
If, for example, you search very broadly for “trousers” or “vase”, products may not appear. But if you search just a little more precisely, for example “blue trousers”, Google will show you a selection of products with a title and price.
Google Shopping is the top section with products and prices. Notice too in the example here that all you see at first are paid ads, some images (from image search) and a video from Google's YouTube website …
In other words: when people search for products on Google, most clicks go to those who pay to get visitors to their shop.
How to get your products shown
You need the following to get your products on Google Shopping:
- A Google Ads account
- A Google Merchant Center account
- Product information transferred to Google Merchant Center
If you already have an online shop here at Golden Planet, there's a complete guide to setting up Google Shopping here.
Without optimisation, you (probably) can't afford it!
The purpose of advertising on Google Shopping is to sell products and make money. And of course, you need to earn more than you spend.
If you simply “switch the ads on” and bid a high price per click, you'll certainly get visitors. But you'll probably end up paying much more than necessary – and at worst paying so much that you lose money once all the sums are done.
That's why we've built a powerful integration
Google Shopping is so central to online shop sales that we believe a complete solution is needed to help you compete as effectively as possible. Here are some of the options the integration offers:
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Products updated as soon as they change, around the clock
- New products appear before those of all your competitors who only update once a day
- Less money wasted on clicks to products that are sold out
- Updated prices are shown sooner
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Filter out products by profit
- Products that make little profit can automatically be excluded from the data sent to Google
- Avoid losing money on products where a click costs more than you can earn on the product
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Filter out products by price
- If you don't have profit information for each product, you can instead leave out all products priced so low that they can never earn back the cost per click
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Only transfer products with images
- If you have products without images, there's no reason to send them to Google Shopping
- Better quality in your product list, and you avoid managing products in your Google account that will never be shown anyway
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Exclude products by category
- Loss-making product categories (when you pay for visits through Google Shopping) are easy to deselect
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Exclude individual products
- A product that, for example, gets lots of clicks (and so costs a lot on Google) but doesn't sell can be taken out directly in your online shop
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Brand, category and other information
- You can manage your products effectively in Google Ads by grouping them by brand and/or product category
- Better and faster approval of your products by Google when barcode and other information is sent with the product
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Support for variants
- Products in different sizes, colours etc. need specific information sent to Google
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Adult-only products
- Products that are for adults only can be marked (a Google requirement for such products)
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Ready for a Google Shopping portal
- When/if Google opens a shopping portal on its Danish site, google.dk, that shows products by category etc., your online shop is already prepared for it
Free demo – the first step to success with your online shop
No strings attached. Nothing to install on your computer. Ready in 5 minutes.