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SEO school

Get your products ranking high in search results – here's how!

Having a shop with no visitors isn't much fun. If you're not busy packing products or doing other tasks, use the time to get your products to the top of the search results – so you'll be busy welcoming all the new customers that brings.

Here in the Golden Planet SEO school, we'll show you exactly how, with lots of video guides, so you can do it yourself (or hand the videos to someone who can do it for you).

What is SEO? In brief, with a focus on online shopsPlay video: What is SEO? In brief, with a focus on online shops (opens YouTube)
Start by watching this video, which gives you a short overview of what SEO actually is. – Video in Danish

Do you need to know about SEO as an online shop owner?

There are at least two good reasons why you, as the owner of an online shop, should learn about search engine optimisation and digital marketing:

  1. Use it to get your products shown where people search for them.
  2. Use it to check whether the people you may hire for SEO do a proper job. Unfortunately, there are quite a few “consultants” in that business who are a little too slick.

The lessons

  1. Lesson 1 · 1 min read Get into Google – free and as fast as possible! Check whether Google knows your online shop, and get it into Google and the other search engines free of charge and as fast as possible – step by step.
  2. Lesson 2 · 2 min read Structure: the boring detail that can double your shop’s sales A good structure makes your online shop easier to find your way around – for both customers and Google. See 5 reasons to think it through, and how to build it.
  3. Lesson 3 · 4 min read Keywords: how to make a list of where the “gold” is Find the keywords your customers actually use: how to build a keyword list from customers, competitors, internal searches and Google Keyword Planner.
  4. Lesson 4 · 2 min read Page title – what exactly is it? The page title is the headline in Google’s search results – and a lack of good titles is one of the biggest SEO mistakes. Learn 4 ground rules for titles that get clicks.
  5. Lesson 5 · 2 min read Meta description – what kind of META? The meta description is the text you are reading right here. Learn, free and easily, how to write good descriptions for your own site.
  6. Lesson 6 · 2 min read Without content, search engines don’t understand you! Good content is the foundation for becoming good friends with the search engines
  7. Lesson 7 · 4 min read The same and the same and the same and… Duplicate content can cost you rankings on Google. Get to know the two types, and see how to avoid them in your online shop.
  8. Lesson 8 · 6 min read Link building means getting the votes that make search engines choose you 6 effective link building methods for your online shop, so it gets to the top of the search engines
  9. Lesson 9 · 2 min read Hooray, you’re number 1 – or are you…? Google tailors the search results to the person searching. See how to check your online shop’s real ranking on Google – without your personalised results.
  10. Lesson 10 · 2 min read Limit the damage when moving to a new e-commerce platform Is your online shop moving to a new platform? How to limit the damage to your SEO with 301 redirects of the old addresses and a good plan for the move.
  11. Lesson 11 · 2 min read Introduction to Google Search Console Get started with Google Search Console: add and verify your online shop, and see which keywords you appear for, which pages Google prioritises and whether there are errors.