Link Google Analytics to Google Ads

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Linking Google Analytics 4 (GA4) to Google Ads lets you track and analyse user behaviour from your ads across platforms. It improves your ability to measure conversions, optimise campaigns and gain deeper insight into how users interact with your website after clicking your ads. Integrating GA4 with Google Ads makes it possible to create targeted campaigns based on detailed data and user behaviour.

Text guide from Google

There is also this text guide from Google on how to link your Analytics and Ads:

https://support.google.com/google-ads/answer/7519537?hl=en (opens in a new tab)

Video guide from Google

Here is a video from Google in which they go through how to link your accounts and use the data: